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How Web3 can weave a fascinating future for marketers –

“Today’s consumers are facing advertising overload. The average American is bombarded with anywhere between 3K and 10k messages per day. There is an estimate that the average consumer spends over 7 hours looking at a screen each day — a trend that is exacerbated by the holiday shopping season. Given this reality, can we expect […]

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Metaverse in 2023: A whole new world for brand engagement –

Even if Meta’s one-year anniversary in late October of 2022 didn’t exactly spell success for Facebook’s rebranding and Mark Zuckerberg’s particular vision, given the company’s continuous lowering in quarterly profits and reports of massive amounts of investment being flushed away, it’s undeniable that 2022 was a landmark year for the technology itself. Brands across the […]

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My Slow-Moving Ride in the Motorverse, the New ‘Metaverse for

On a brisk November afternoon, a company called Holoride picked me up from Gizmodo’s Midtown Manhattan office in a new, metallic-blue Audi SUV. Holoride’s CEO Nils Wollny stepped out, well-coiffed and wearing a t-shirt branded with the word “Motorverse.” Grinning, he beckoned me into the car. “Are you ready?” he asked in a baritone German […]

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2022: Metaverse is here, but is it there yet? – Exchange4media

While Mark Zuckerberg and Facebook’s huge pivot to the metaverse in late 2021 (aka Meta) has yet to deliver on, well, anything, the idea of an online universe in which we can all co-exist, through digital avatars was embraced by a variety of brands and marquee advertisers across domains. 2022 could be called the year […]

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e4m-DNPA webinar today: Decoding challenges of publisher-platform

e4m-DNPA webinar today: Decoding challenges of publisher-platform relationship Exchange4Media Source link Related Content Luckiest cities and days to find successful ‘romance’ this month Kate, Princess of Wales sends powerful nod to Prince Harry with Hallmark Star Nikki DeLoach and Husband Ryan Goodell’s See Taylor Swift and Taylor Lautner’s Complete Relationship Sophie Wessex shows off ‘fitted […]

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NFTs and Web3 take over Miami during Art Week

Burgeoning digital technologies like NFTs and Web3 took center stage in Miami during the city’s Art Week this year, set to coincide with the annual Art Basel Miami art fair. At the Center for Visual Communication in Miami, a group of Argentinean artists presented a new machine for the scanning and creation of NFTs (non-fungible […]

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e4m-DNPA virtual roundtable: Experts to shed light on

In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers. The year 2022 saw many such trends that captured our imagination, from the promise of Metaverse to the impending Web 3.0. The year also saw the implosion of cryptocurrency and the emergence of connected TV as […]

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From Web 3.0 to Metaverse: 10 top digital trends that defined

In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers. The year 2022 saw many such trends that captured our imagination, from the promise of Metaverse to the impending Web 3.0. The year also saw the implosion of cryptocurrency and the emergence of connected TV as […]

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Ex-Meta & Viacom execs close $8m seed round for Web3 start-up – Exchange4media

Virtualness, a mobile-first platform dealing with Web3, has secured over $8 million in seed funding. The fundraise was led by Blockchange Ventures, and joined by Polygon Ventures, F7 Ventures, Micron Ventures, Oceans Ventures, Neythri Futures Fund, Carolyn Everson, Randi Zuckerberg, Nusier Yassin (Nas Daily), Nikki Farb, Stacy Brown-Philpot, and other thought-leaders. Virtualness is co-founded by […]

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The brand conundrum – To metaverse or not to metaverse? – Exchange4media

The Metaverse has been taking the tech world by storm but what is all the hype about? How is it going to help brands create visibility? Is it something brands should readily invest in already? Before I share my views on this, here’s a quick peek into the term to build perspective. Prior to the […]