Tag: Exchange4media

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2022: Metaverse is here, but is it there yet? – Exchange4media

While Mark Zuckerberg and Facebook’s huge pivot to the metaverse in late 2021 (aka Meta) has yet to deliver on, well, anything, the idea of an online universe in which we can all co-exist, through digital avatars was embraced by a variety of brands and marquee advertisers across domains. 2022 could be called the year […]

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Ex-Meta & Viacom execs close $8m seed round for Web3 start-up – Exchange4media

Virtualness, a mobile-first platform dealing with Web3, has secured over $8 million in seed funding. The fundraise was led by Blockchange Ventures, and joined by Polygon Ventures, F7 Ventures, Micron Ventures, Oceans Ventures, Neythri Futures Fund, Carolyn Everson, Randi Zuckerberg, Nusier Yassin (Nas Daily), Nikki Farb, Stacy Brown-Philpot, and other thought-leaders. Virtualness is co-founded by […]

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The brand conundrum – To metaverse or not to metaverse? – Exchange4media

The Metaverse has been taking the tech world by storm but what is all the hype about? How is it going to help brands create visibility? Is it something brands should readily invest in already? Before I share my views on this, here’s a quick peek into the term to build perspective. Prior to the […]

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Fastrack hosts its first Halloween party in the metaverse – Exchange4media

Fastrack has hosted its first Metaverse event the “Verst Villa” an exclusive Halloween-themed party with interactive spooky experience that can be enjoyed virtually. The event went live on the 29th of October and was hosted on private land in the metaverse, called the Phyvital. Keeping in mind the interests and likes of the GenZs, the […]

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Not metaverse or AI, but content is key: Laj Salam, Plainspeak – Exchange4media

A lot of marketing agencies have seen a shift from traditional marketing to digital marketing over the last decade. One such company, finishing its eighth year of service, is PlainSpeak. Founded by Laj Salam along with Praveen Raj and Biju P. Oommen, this Kerala-based marketing agency has helped many brands grow. Some of these brands […]

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Titan’s IRTH intends to create long meaningful relationships with consumers: Manish Gupta – Exchange4media

Titan company last week forayed into the women’s handbags segment, eyeing Rs 1,000 crore business in the next five years. The product line-named IRTH (pronounced earth) was launched at a glitzy event in Mumbai last Monday.  The new lifestyle category bags have special compartments for keys and water bottles. Others are meant to carry laptops […]

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In future, we could travel within digital platforms in the metaverse: Shashank Srivastava – Exchange4media

After launching ‘Grand Vitara’ in Metaverse in July, India’s leading carmaker Maruti Suzuki is now set to offer all its car models on a virtual platform by the end of this season, company’s Senior Executive Director, Marketing & Sales, Shashank Srivastava said at the e4m MarTech India Conference 2022 held in Gurugram on Friday.  Delivering […]

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‘When client-agency relationships are strong, businesses grow’ – Exchange4media

LinkedIn has become a fertile ground for conversations beyond careers in recent years. Posts about birthdays, anniversaries and personal philosophies are taking the spotlight away from those about professional milestones. While some may criticise the practice as a desecration of a professional platform, Valerie Beauchamp, VP, Global Head of Agency Development & Education at LinkedIn […]

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Shemaroo becomes the first to open a cinema on Decentraland Metaverse – Exchange4media

Shemaroo has introduced ‘Shemaroo Theatre’ in the Decentraland Metaverse. It will be accessible on one of the world’s most sought-after Metaverse platform, Decentraland, in partnership with Filmrare, a leading Metaverse Consulting & Development Company. This collaboration marks new beginnings for the global entertainment industry as well as metaverse users as it will open the window […]

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Age of Avatars: Meet the new brand ambassadors – Exchange4media

While videos of deepfakes of Tom Cruise created by TikToker Miles Fisher periodically go viral whenever a new one comes out, soon it may not just be a maverick fact of life. Celebrities and brands are now embracing developments in AI, the metaverse and virtual reality to breathe new life into legacy mascots, creating new […]