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A New Humanitarian Wave of Fashion is Hitting Social Media

Wear The Peace is bringing out the humanity in fashion through a unique blend of political- and brand-focused posts on social media.

CHICAGO, ILLINOIS, UNITED STATES, July 15, 2021 /EINPresswire.com/ — Wear The Peace is saying no to companies’ traditional avoidance of political language and is bringing out the humanity in fashion through a unique blend of political- and brand-focused posts on social media.

Mission-based clothing brand Wear The Peace is one of a few catalysts leading a new movement that involves the blending of activism and consumerism. As a fully e-commerce brand, their presence and marketing lives almost exclusively online through social media, their website, and their newsletter. On Wear The Peace’s Instagram, where they’ve gathered over 250,000 followers, it is not uncommon to see more political posts than promotional ones. In a recent campaign, Wear The Peace released a collection of sterling silver necklaces, rings, and bracelets. Every item purchased from this collection provides an entire week’s worth of meals for a refugee in Yemen or Syria through Pious Projects, with nearly 100 items sold so far.

Some other brands have elicited similar strategies in their marketing, most notably Chnge, a clothing brand well known for its trendy clothes as well as its contributions to charities and vocal political messaging. These brands meet the desire of Gen Z and Millenials to be vocal about their political opinions as well as a current day rejection of fast and unethical fashion. This development in the zeitgeist is a testimony to the growing popularity of social media activism where people are speaking up more than ever before, and brands like Wear The Peace are seizing that opportunity to bring more attention to pressing issues as well as to drive sales to increase the amount of revenue and clothing they’re able to donate to these issues.

It’s not uncommon for other companies – especially companies that are not inherently political – to avoid explicitly political messaging in their marketing for fear of ostracizing and turning away potential customers. But Wear The Peace is taking the opposite approach and gaining a uniquely engaged customer base as a result. “We want to change the ‘old ways’ of leaving politics out of the conversation, we want to be the voice for the voiceless and spread awareness to the atrocities that are happening every day around the world” says Mustafa Mabruk, one of two co-founders who started Wear The Peace during their time at Northeastern Illinois.

Nearly everything about Wear The Peace’s business strategy seems counterintuitive from a marketing perspective – promoting other organizations to donate to on their website, donating 100% of the profits from certain collections, taking strong and vocal stances on divided political issues – but the response they’re getting from customers is proving that the days of separating politics from life are coming to an end. They refer to their products as “walking activism” for the customers who sport their clothing displaying messages of peace and humanity.

“That’s why our brand is different, we consistently remind and educate people of what’s going on all around the world, whether it be the famines, water droughts, oppression, war, or child labor that produces our phone’s batteries. We want people to care and start the conversation on how we’re collectively going to fix this.” – Murad Nofal, Cofounder

Mustafa Mabruk
Wear The Peace
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This post originally posted here The European Times News

Michael Jackson fashion: MJ's iconic songs remembered through his clothes

Michael Jackson’s fashion choices are famous, mainly for his bold choices and short-term obsessions with certain looks. These have included Army-influenced outfits, a glittery white glove and even a face mask in his later years. Express.co.uk breaks down some of the singer’s most iconic songs – and the outfits which he is remembered for.

The Rock With You sequin shellsuit

Michael Jackson’s final single of the 1970s was Rock With You, in which the singer danced with a sparkly microphone.

However, the sparkles were not just on the mic, as he was sporting a sequin-covered silver shellsuit, which shone as he danced the night away under the green lights.

The song went to Number One in the US Billboard Hot 100 and was the second single from his breakthrough solo album Off the Wall.

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The Bad jacket

In 2018, the jacket Michael wore for his Bad tour in the late 1980s sold for $ 298,000 (£213,000).

However, in the music video, the jacket was heavier, more chain-covered and generally, more famous.

The video is iconic, having been directed by Oscar-winning director Martin Scorsese, and the jacket was meant to represent an edgier side to Michael.


The Black or White shirt

Michael wore a simple white shirt with a t-shirt underneath in the music video for Black or White, which saw him travel all around the world.

However, that outfit became iconic, mainly for the stage performances of the time where fans would see it float all around him like a cape.

The music video also showed Michael wearing a glove – though this was fingerless, which later superseded his iconic single glove.

The Superbowl army-inspired outfit

Though not related to a specific song, his Army-inspired outfit at the Superbowl astounded fans.

For much of Michael’s later fashion choices, he wore army-inspired garb, including jackets with militia buttons and shoulder pads.

This one also had a touch of Hollywood glam, as it was black and gold and covered in sequins.

This post originally appeared on Daily Express :: Entertainment Feed