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US

Fashion’s Metaverse Reality Check

This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company. Pioneers in the metaverse have shown there is a business case for fashion brands to invest in virtual worlds. Granted, a fully formed metaverse — comprising an interconnected, virtual ecosystem that overlaps with or offers […]

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US

NFT stunts are out: How the crypto bear market is resetting fashion’s Web3 strategy

According to a report this month from McKinsey & Co. on value creation in the metaverse (which increasingly leans on Web3 elements such as cryptocurrencies and NFTs), the longer-term opportunity for fashion brands is “engaging consumers with NFTs for more pragmatic purposes, such as loyalty tokens or digital twins, [which] can host information about a […]

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Sports

Exhibit of women’s tennis fashions at West Baton Rouge Museum

Tennis has been a popular activity since the 1870s and developed initially as a casual leisure activity that men and women could enjoy together at social gatherings. Early tennis fashion developed out of the styles and fabrics that were already in use for other popular outdoor activities, such as cricket and croquet. Like the game […]

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US

Forbes India – Metaverse, Connected Stores, Traceability: The Tech Integral To Fashion’s Transformation

In their report ‘State of Fashion Technology’, McKinsey and The Business of Fashion have outlined the areas in which the fashion industry has to act in order “maximize their technology resources.” Image: FotografieLink / Getty Images The pandemic has accelerated the shift to digital in the fashion industry, with the expansion of online shopping, virtual […]

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Science

As scrutiny of fashion’s environmental impact grows, retailers implement textile traceability programs

The trend: Brands are implementing textile traceability programs to provide more transparency into where their raw materials are coming from, as well as their toll on the environment. H&M is expanding its partnership with TextileGenesis to use the latter’s blockchain-based technology to trace all man-made cellulosics and recycled polyester, the company announced. The retailer hopes […]

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Science

Focus on fashion’s impacts on the environment » Borneo Bulletin Online

A more ethical approach in consumer habit and of shopping and consuming fashion would benefit the environment in the long run by making use of the power of recycling and reusing instead of just disposing, said Dawn Lee of La Vida Sdn Bhd. She made these comments at the Bank Islam Brunei Darussalam (BIBD) Eco-Chat […]

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Life Style

What’s changing—and what isn’t—about fashion’s relationship to the body?

“I know I provide an aspect of identification to women like me—women who don’t have perfectly flat bellies,” says Paloma Elsesser. “And I show up. But that doesn’t mean I’m not racked by self-doubt, daily. The only time I’m really at ease in my body is when I’m alone. And I feel like part of […]