If 2022 was the year Web3 found its footing, then 2023 is shaping up to be when the landscape officially gains ground. The past 12 months saw big names and big projects including Nike x RTFKT and Tiffany’s Cryptopunks take the helm across the virtual space. Today, new trend cycles are already emerging — showing […]
One of the first platforms to consider luxury’s place within the developing Web3 landscape, Arianee has solidified its presence among the leading startups shaping the online world since its launch in 2018. Now, it’s working alongside some of fashion’s biggest magnates including the likes of Moncler, YSL Beauty, and Breitling. The Paris-based enterprise has helped […]
ZERO10’s AR Fashion Platform allows users to try on and publish their virtual clothing. Photo: Courtesy The Jing Take: This is not the first time ZERO10 has worked to bring virtual fashion to the mainstream. In September, the tech solutions provider unveiled what it called a “physical gateway into the metaverse,” a pop-up with no […]
Enter the City of Rhythm, Maybelline’s metaverse debut on Tmall. Launched ahead of Alibaba’s Double 11 festival, the limited-time virtual universe comprises four spaces that showcase four signature offerings of the L’Oréal-owned cosmetics label. In this immersive environment, users are able to try on makeup, receive beauty tips from virtual livestreamers, play games, and enjoy […]
When we think of the metaverse, what comes to mind? For many, it’s the connotation of the “crypto bro”: a twentysomething male who spends most of his time talking — often condescendingly — about the blockchain economy, making sure to let you know that you’re very late to the latest crypto wave. Thanks to its […]
In China news this week, pooches are the biggest street style stunters around. This is thanks to names like Chinese pet wear brand Lazy Eazy, which is joining forces with the mainland’s hottest underground streetwear brand Roaringwild. Arriving in late October, their human and pet collection will likely feature matching puffer jackets and cargos. China’s […]
What Happened: As two of the metaverse’s major players, Decentraland and The Sandbox have become the go-to channels for luxury brands looking to build out their presence in Web3. But a viral report, published by decentralized finance (DeFi) analytic firm DappRadar, suggests that the online giants are apparently not as popular as once thought; according to […]
From Coperni’s spray-painted dress to seeing double at Gucci, this season’s fashion month was packed with newsworthy moments. But while others took full advantage of the official comeback of the physical runway, others couldn’t quite seem to get the metaverse off their mind as token activations, private NFT members clubs, and virtual playgrounds cropped up […]
What Happened: Interactive shopping is making waves across the Chinaverse once again. On September 14, Alibaba Group revealed that its marketing technology platform Alimama has plans to launch an immersive meta space called “Metaverse” (曼塔沃斯) for this year’s Double 11 festival. Within the digital establishment, consumers will be able to browse virtual shops and engage in […]
Asia’s idol economy has long been a market fueled by toxicity and hysteria, yet its explosive purchasing power remains unparalleled. With the metaverse rapidly settling into its title as a billion-dollar industry, the two have, unsurprisingly, become a match made in revenue-generating heaven. Now, the continent’s most prominent entertainment stars want in on the growing […]