Tag Archives: Mayo

Inside Silicon Valley’s Mayo Marketing Madness

In 2013, the San Francisco–based startup Hampton Creek, today known as Eat Just, launched its first product—an eggless, plant-based mayo. The press release claimed it was “the world’s first food product to utilize a plant protein that consistently outperforms an animal protein.” This, even though soybeans had been mined for their functional capabilities in foods—for both animal feed and human nutrition—as far back as 1940. Regardless, journalists went wild.

It was like people had never seen a condiment before. The Guardian wrote that founder Josh Tetrick wanted to “disrupt the world food industry by replacing eggs with plants.” CBS News noted that the startup “tried 300 different kinds of plants” before hitting on the formula for this eggless mayonnaise.

Tetrick first pitched the company to investors with what he admitted was a brief deck promising to build the world’s largest plant database in order to bring plant-based foods to market. To get there, Tetrick ultimately wooed over Big Data employees from Google and Stanford. TechCrunch announced that the company had analyzed the properties of more than 4,000 plants in order to find 13 with the “ideal traits needed for better consistency, taste, and lower cost.” This plant database, which was initially touted as having potential for licensing deals, has yet to come to fruition, and those Big Data guys have since left to start other companies.

It was a prime example of a new era of do-good food missionaries. They promise to reverse climate change and end our reliance on eating animals for protein—and then race to raise funds, hire employees, and, to hit those goals faster, sell the promise to the consumer.

The thing is, in this case, eggless mayo already existed. Vegenaise—a mashup of the words vegan and mayonnaise—was first developed in the mid-1970s by Follow Your Heart in California’s San Fernando Valley.

Before becoming the vegan product powerhouse it is today—it sells salad dressings, cheese, and yogurt (among other things) made from coconut, potato starch, canola, and more—Follow Your Heart was a natural foods market with a cozy vegetarian café inside. The café sold freshly made fruit juices, vegetable soups, and an avocado, tomato, and sprout sandwich that featured a thick swipe of tangy, rich mayo. But instead of eggy Hellman’s, the cafe was using a faux mayo called Lecinaise, made by a guy named Jack Patton. It was made from soy lecithin—basically a fatty emulsifier—and Bob Goldberg, cofounder and CEO of Follow Your Heart, used it on everything. He called it his “secret ingredient.” The creamy white spread was so crucial to the café’s success that Goldberg estimates that at one point the café had purchased about 40,000 pounds of the stuff.

But Goldberg began hearing a rumor that there were eggs in this supposedly eggless mayo. He reached out to Patton, the owner of Lecinaise, who assured him that it was egg-, preservative-, and sugar-free. Patton even sent Goldberg a letter verifying the accuracy of his label.

Goldberg was reassured. The California Department of Food and Agriculture was not. In the dark of night, the agency raided Patton’s Lecinaise facilities and found workers soaking the labels off regular mayonnaise to use and sell under the Lecinaise brand name. (Patton was tried and convicted of fraud, earning a 30-day jail term and a fine of $ 18,500.)

Goldberg was floored. Not only did his secret ingredient have eggs, but it was also full of sugar and preservatives. His popular whole wheat sandwiches would become dry husks. So Goldberg looked to other manufacturers for help. “They all insisted that there was no way to make mayo without eggs,” he says.

Goldberg reluctantly tried Hain Imitation Mayonnaise, but it was a subpar product that lacked emulsification—the key to flavor. “We tried various ways of making it more flavorful, adding sweeteners or vinegars or lemon juice, but the results were always very disappointing,” he says.

Author: Larissa Zimberoff
This post originally appeared on Business Latest

The origin of Cinco de Mayo Celebrations in the U.S. according to a UCLA scholar

Dr. David Hayes-Bautista is a proud native of California, a demographer epidemiologist focusing on Latino health. He is a distinguished professor of medicine and the director of the Center for the Study of Latino Health and Culture at UCLA. In 2012, he wrote “El Cinco de Mayo: an American Tradition.” He admits, before 2010 his own knowledge and observance of the holiday was different. He recalls how he celebrated as a college student at UC Berkeley.”How did we celebrate Cinco de Mayo in 1971? We had a Seltzer concert with Ray Barreto…what did we know?” said Dr. Hayes-Bautista.

A common misconception is that Cinco de Mayo is Mexican Independence Day. It’s not. On May 5, 1862, Mexico defeated the French at Puebla.Hayes-Bautista knew that, and he describes how he sort of stumbled upon records that offered a bigger picture.

“To get information particularly about demographics because I needed to understand the population, I was reading Spanish-language newspapers published in California,” he said. “I was looking for notices of births, marriages and deaths, which are your primary data variables to look at.”

The stories in the Spanish-language newspapers began leaping from the pages.

“As I was looking for these notices, I wound up reading the entire gold rush in Spanish and I read the entire history of race and slavery during 1850, the Dred Scott decision, for example, John Brown marching on Harper’s Ferry, in Spanish. This is what Latinos here in Los Angeles knew about what was going on in the United States,” he said.

Then, he read about the French approaching Mexico City.

“Napoleon III already had an emperor selected, that would be Maximilian of Austria. They were going to set up a monarchy in Mexico and then the monarchy could become an ally with the slave states during the American Civil War. This of course, alarmed Latinos here in California,” said Hayes-Bautista. “California, as part of Mexico had been free territory since 1810.” Dr. Hayes-Bautista then reads the news of Mexico’s victory. “Three weeks later, on May 22, news arrived of what happened on May the 5th: the French didn’t make it to Mexico City. They were stopped. Dead, roundly defeated at the Battle of Puebla,” he said, adding the triumph holds significance against the backdrop of the American Civil War. “You had Latinos from California, Californios, who went to Mexico and fought with Juarez’s army, and you had Latinos here who joined the US Army,” he said.

“Latinos basically repurposed that news here to show the world where they stood on the issues of the American Civil War. They immediately filed out to the streets, they held huge parades to let the world know that Latinos oppose slavery, supported freedom, opposed white supremacy, supported racial equality, opposed elitist plantation rule, supported government of the people, by the people and for the people,” he said. “Every year, Latinos would use the Cinco de Mayo and their demonstrations or marches, their speeches, their gatherings, to let the world know, here’s where we stand on these issues.”

Hayes-Bautista had started avoiding Cinco de Mayo celebrations, due to those who commercialized it. But that changed after his research.”I got very emotional; I was actually… my heart was rising, I had a lump in my throat reading,” he recalled. “This is their words, and this is what Latinos here knew, and this is why they begin to celebrate the Cinco de Mayo.”

He says the true origin died along with those who first celebrated Cinco de Mayo in 1862, changing over the years. Then there was a period of new immigration in the early 20th century.

“They never got the full story, but they got the idea that you do something. That’s when they put in the mariachi music instead of the old Californio music. They put in the dancing ‘adelitas’ instead of the civil war iconography because that’s what they were familiar with,” he said. “Many historians not knowing the full history actually say that Mexican immigrants brought Cinco de Mayo during that period 1910-1930. But no, they found it here. And I can document that,” said Hayes-Bautista. It’s a story he shares with sincere passion and great detail with anyone who will listen.

“Now I know. It was about human rights in its origin. And I’m just asking people to remember that,” he said. “Bring it back to its origin because we are still fighting those same battles – 150 years later, the American Civil War is not over. And just as we played a fundamental part in the original American Civil War in the 1860s, we are going to play a fundamental part in finally resolving those issues about race, citizenship, and participation in American society.”

Copyright © 2021 KTRK-TV. All Rights Reserved.

Author: KTRK

This post originally appeared on ABC13 RSS Feed

Simon Mayo hits out at BBC for 'annoying' listeners as he launches bid to steal audience

Simon Mayo, 62, revealed that his BBC Radio 2 listeners were “annoyed” after the broadcaster merged his show with Jo Whiley’s in order to attract more female listeners. He was at the helm of the Drivetime slot for eight years but resigned following the decision to join the two together, admitting his fans were “not impressed”.
Simon, who now hosts a Drivetime show on Greatest Hits Radio, looked back at the debacle in a recent interview, saying: “When things are changed, people don’t like it.

“They [listeners] felt annoyed.”

The radio DJ also hopes to lure his former regulars from the “dark side”.

READ MORE: Simon Mayo: ‘It was awkward’ Radio 2 star opens up on co-hosting

“Hopefully they’ll come over and find us on Greatest Hits,” he grinned, while talking to The Mirror.

Jo joined Simon’s award-winning show after moving from the evening slot she had presented since 2011.

But he admitted at the time it was an “awkward and stressful few months”.

The DJ also confessed that he no longer listens to the BBC show, but wishes his friends and former colleagues all the best.

In a statement given by the BBC at the time Bob Shennan, former Radio 2 controller and now BBC’s Director of Radio and Music, said: “I’m delighted that two of Radio 2’s most popular presenters are now presenting a brand new show each weekday, which I’m confident will become one of the network’s most listened to shows.”

However, figures dropped significantly following the move and Simon announced his departure on 22 October 2018.

Alongside his new station slot, he will continue to front his weekend show on Scala Radio, where he found himself at the centre of a legal issue with the BBC, over the copyright surrounding Ken Bruce’s popular quiz PopMaster.

Debuting his own feature ‘OpMaster’ on his Scala show, the broadcaster found the gag “strangely reminiscent” of the original.

“There were some legal conversations that happened and we didn’t do it again. But it made people laugh,” Simon explained.

“But everyone is cool, everyone is grown up, and radio is an intelligent industry. As far as I know, nobody has any problems.”

The Simon Mayo Drivetime Show launches on Greatest Hits Radio at 4pm on 15 March.