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Purpose-led Brands Could Diversify the Metaverse

This year, Roberto Max Salas transported 30,000 guests to Coachella. Salas, co-founder and CEO of creative agency Young Hero, knows the average person can’t afford a ticket, so instead he brought the music and art festival experience to the metaverse. The activation, which was created in partnership with media shop UEG, promoted client Absolut Vodka […]

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Why Walmart’s leap into the metaverse could help Roblox

By Wallace Witkowski Retail giant launches ‘Walmart Land’ and ‘Walmart Universe of Play’ into the online platform, which has targeted older players as a way for its tween-centered site to grow Walmart Inc. released two sites on Roblox Corp.’s “metaverse mega-platform” Monday, just in time for the holidays, and one of those sites is aimed […]

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EU, South Korea, Japan Announce Metaverse Regulation Plans | Insights | Holland & Knight

Every dramatically new technology, from cryptocurrency to drones to artificial intelligence, poses a regulatory challenge. Governments must decide how to characterize the technology within existing laws, how those existing laws apply and to what extent new tech requires new legal restrictions. Governments can take action in a variety of ways: through new legislation, by revising […]

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APE IN POKER TAKES STEPS INTO THE METAVERSE

Cheyenne, WY, Sept. 26, 2022 (GLOBE NEWSWIRE) — The founders behind Ape In Poker have housed an online casino and sportsbook for over five years and are now announcing the grand opening of their Poker Room Cashier, an online platform bridging traditional casino play with cryptocurrency. This is the first step for the company as […]

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Walmart takes Metaverse plunge to woo Gen Z customers: Report

Retail giant Walmart is set to make its foray into the metaverse world. It is set to launch two ‘immersive’ experiences on Roblox, an online game platform, Bloomberg reported. While Walmart Land features fashion, beauty and entertainment, the Universe of Play will have toys. With its metaverse move, the company has joined giants like Nike […]

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Walmart launches Roblox metaverse experiences

Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over […]

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Walmart enters the metaverse with Roblox experiences

Walmart has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart said it is targeting the next generation of customers — Covid-19 altered consumer’s shopping habits and caused a surge in e-commerce sales. ‘Walmart Land’ will feature a […]

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Zara launches new metaverse collection

The collection features a vest, three sweaters, a heart shaped top, a strapless dress, a turquoise flare pant with feathers, and two skirts, alongside a selection of accessories including a bag, choker, a pair of earrings, and a pair of boots. There are also digital accessories available on metaverse platform Zepeto, such as a wallpaper, […]

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Walmart makes a big move in the Roblox metaverse — Retail Technology Innovation Hub

Walmart is launching two new immersive experiences on the Roblox metaverse platform: Walmart Land and Walmart’s Universe of Play. The former will bring fashion, style, beauty and entertainment items to the Roblox community of over 52 million daily users. The latter, meanwhile, is pitched as “the ultimate virtual toy destination in Roblox, just in time […]

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Walmart enters the metaverse with Roblox experiences aimed at younger shoppers

Walmart is entering the metaverse with two experiences premiering Monday on online gaming platform Roblox. The retail giant’s first foray into the virtual world will feature a blimp that drops toys, a music festival with hot artists, a bunch of different games, and a store of virtual merchandise, or “verch,” which matches what customers may […]