On Tuesday, 7 April 2020, a multi-platform digital fundraiser managed to secure more than $1.7 million in donations for COVID-19 relief. The #HopefromHome livestream attracted a host of celebrity entertainers, gamers, and influencers across a variety of platforms such as Twitter, TikTok, Facebook, and YouTube. The main organizer was none other than renowned YouTuber Sean McLoughlin who is better known as JackSepticEye. he London-based Irish creative who boasts 23.6 million followers on YouTube, raised nearly $659,000 on his own, which equates to almost 40% of the total funds raised world-wide. In an Instagram post after his stream, McLoughlin wrote: “I am so emotionally overwhelmed but I have nothing but love and gratitude to all of those who donated and made such a huge difference today.”
Raising awareness for proper hygiene
McLoughlin, who is no stranger to fundraising campaigns, stated that the whole aim of the event was to unite as a global community to fight COVID-19. He continued that we are prone to talk about the money that’s gets raised during these initiatives but that we must not forget how important it is to raise awareness around the issue as well. During his livestream, McLoughlin highlighted the importance of hygiene to manage the extent of the virus. While individuals have to engage in frequent sanitation of their hands, businesses need to engage in specialist cleaning as well. He also reminded his followers to remain positive through these trying times.
A man with a humanitarian mindset
During his stream he joined forces with a number of his gaming friends, urging his fans to donate. In an earlier interview with Metro, McLoughlin said: “I think anybody who has a huge following has some sort of responsibility to do things in a positive way. I had a huge feeling of responsibility years ago because my channel was so large and it was growing so quickly and I had one of the largest channels on the platform.” He continued to say: “Growing up, I always had nothing or at least I wasn’t very wealthy in terms of materials or anything like that. I need to give back in some sort of fashion to people who aren’t as lucky as I am.”
Celebrities unite against COVID-19
Sean McLoughlin is just one of many celebrities who have thrown their weight behind the battle against the coronavirus. Many of the world’s biggest stars have stepped up to put their fame to good use by helping those affected by the coronavirus in one way or another. Lady Gaga has managed to raise more than $35 million alongside the Global Citizen organization while Leonardo DiCaprio, together with philanthropist Laurene Powell Jobs, helped to establish America’s Food Fund that aids the elderly, low-income families, and children who are reliant on school feeding schemes during these tough times. Other celebs who have joined in the fundraising efforts are Angelina Jolie, George Clooney, and Ice Cube.
The war against COVID-19 might be far from over, but many battles have already been won. Thanks to the generosity of celebrities like Sean McLoughlin, a lot more people will receive the help they desperately need.