While international holidays have restarted for Britons, many are opting to stay at home this summer – opting for what’s known as a staycation. During March – the first full month of lockdown in the UK – there were an extra 2,700 searches for ‘staycation’.
Popular UK destinations like Devon, the Isle of Wight and Cornwall are seeing an increase in interest this summer, as many opt to remain local this year.
This has delighted the Government, who are urging Britons to stay in the UK and spend so the economy gets back on track.
On a visit to the London Ambulance Service earlier this week, the Prime Minister told reporters: “I think this is a great, great year for people to have a staycation.
“This country is uniquely blessed with fantastic places to holiday, whether coastal or otherwise. And I am certainly going to be doing that, but I won’t necessarily tell you where at this stage.
UK holidays: Staycations are on the rise this year
UK holidays: Destinations are growing in popularity in the wake of coronavirus
“Obviously if people feel the need for a foreign holiday then that’s completely a matter for them, I totally understand it.
“But there are fantastic, fantastic places, peerless, wonderful, superlative places in the UK to go on holiday and that’s certainly what I will be doing.”
Meanwhile, holidays abroad have taken a huge hit, with the industry looking to lose out on £10.4 billion as a result of COVID-19.
The estimated employment loss is also predicted to breach £100 million, with huge redundancies being made to attempt to fill the financial gap.
UK holidays: Cornwall was one of the favoured options of Britons in holiday searches
Compared to before lockdown, the number of people searching for general travel has decreased by 33 percent.
Airline searches haven’t fared much better, seeing a 16 percent decline, while searches for travel abroad have taken a massive -56 percent hit.
According to Peakdean’s survey of 2,000 people, 20 percent have cancelled holiday plans altogether, while 35 percent are delaying booking anything until the pandemic is under control.
However it is good news for the UK as staycations could give the economy an up to £8.24 billion boost this year as bookings surge.
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Research from Peakdean Resorts 2020 Staycation Market Report found Brits could flock to UK resorts throughout the rest of summer with the possibility of international travel still being monitored closely.
According to the data £48billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy.
The survey revealed 19 percent of would-be holidaymakers cancelled their international travel plans due to the pandemic.
This in turn frees up £8.24 billion to come into the UK tourism market giving the slumping economy a much needed boost. This averages out at a spend of about £900 per person.
UK holidays: Britons are opting to stay at home rather than travel abroad this year
The most popular destinations for bookings according to data from Parkdean Resorts are:
Devon +86 percent
Isle of Wight +40 percent
Kent and East Sussex +38 percent
Cornwall +33 percent
Scotland +30 percent
Catherine Lynn, Chief Customer Officer at Parkdean Resorts, said: “Obviously the COVID-19 pandemic has really affected the way we holiday in 2020, with hundreds of thousands of would-be holidaymakers being stuck at home.
“However, these stats give us cause to be optimistic.
“We expect to see a big upturn in the staycation market towards the end of this summer, with even greater numbers appearing in summer 2021 as people look to make up for lost time.
“We’re doing all we can to ensure Parkdean sites are safe and clean, and as soon as we’re advised it’s safe to do so, we’ll be opening our doors and giving UK holidaymakers a fantastic experience to hopefully help them end this summer on a high.”