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Virgin Media is now offering an ultimate upgrade for fans of Sky – here's what's new

Virgin Media customers who enjoy watching movies away from their TVs are in for a treat. The telly and broadband supplier has just announced a big update to its app which will make it much easier to tune into Sky Cinema and its thousands of films.

Virgin says that, from this week, its TV customers can now watch Sky Cinema channels, as well as hundreds of movies on demand, via its Virgin TV Go app for the first time.

Previously, Virgin Media TV customers have had to use the dedicated Sky Cinema app to watch movies on their chosen device but this new feature will provide a more streamlined experience.

Customers will still be able to access the same range of movies, including Sky Cinema’s daily premieres, as well as hundreds of top movies on demand such as Frozen 2, Downton Abbey, Gemini Man and many others.

Along with being able to tune in on demand, there’s also an added bonus as most content will also be available to download on devices such as the iPad or iPhone and taken on the road.

READ MORE: Sky TV and BT broadband have a new rival …but you should probably hold off switching yet

The Virgin TV Go app is available to all Virgin Media TV customers and users can install it on multiple devices. Any two devices can be used to watch content at the same time, meaning that households can benefit from multiroom viewing.

Over the past few months, Virgin Media has been adding a host of new features, apps and channels to its TV platform to give its customers greater value and an enhanced viewing experience.

This includes the addition of the BBC Sounds, My5, All 4 and Pluto TV apps; a new dedicated ‘Get Moving’ fitness channel fronted by Olympian Daley Thomas; and 50 top TV channels that Virgin Media made available at no extra cost to keep customers entertained during early lockdown.

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Just last week, Virgin Media revealed that its customers have been tuning into 41 minutes more TV per day during early lockdown compared to pre-lockdown.

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