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Watch out Sky and Virgin Media! There's now a cheaper way to view 4K content on your telly

Sky and Virgin Media have been offering top entertainment, sports and movies in crystal-clear 4K for a while. This stunning format brings a picture that is four times as sharp as standard HD but it does come at a price. Both Virgin and Sky charge a premium to watch TV in 4K which can make subscribing to these services pretty expensive. For example, Sky wants £4 per month extra to take delivery of its 4K compatible Sky Q box – that’s on top of your monthly subscription fee.

Luckily, there’s now a new way to experience 4K and it comes without the need to pay a monthly price.

Freest has just announced the launch of their new 4K TV set-top Box which allows customers to view and record over 180 TV channels.

This device also offers instant access to free online services such as BBC iPlayer, ITV Hub and subscription options including Netflix.

Although there’s no word on what 4K content will be available via this new set-top box, Freest says it is fully compatible with this format and you can also record in full Ultra HD as well.

The firm will begin selling four different devices later this month with the top-end model offering a 2TB hard drive – enough to record around 1,000 hours of TV.

READ MORE: Sky TV customers can pocket a massive saving by making this one simple change

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Sky TV and Virgin Media have a new rival as Freesat reveals its new 4K set-top boxes (Image: FREESAT)

Freesat says its new boxes are compatible with most existing UK satellite dishes with a simple set up for those thinking of switching from different satellite TV providers.

Customers should just connect their new Freesat box to their satellite dish and to broadband for On Demand and other connected features.

Speaking about the update Alistair Thom, Managing Director of Freesat said: “We’re delighted to introduce the next generation of set top boxes to enhance consumers’ television viewing.

“With so much great programming out there currently, our customers have told us that they want a solution that combines the best of free to air and On Demand services.

“That’s why we’ve developed our new 4K boxes, which allow our customers to curate all their entertainment favourites in one place whenever they want, without paying through the nose.”

The new Freesat 4K TV Box and the Freesat Recordable 4K TV Boxes will be available at Amazon and Currys PC World from the end of February.

Here’s full pricing for the new devices

• Freesat 4K TV Box £124.99

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• Freesat Recordable 4K TV Box 500GB, £199.99

• Freesat Recordable 4K TV Box 1TB, £229.99

• Freesat Recordable 4K TV Box 2TB, £269.99

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