These reports, which have not been confirmed by the company, claim Facebook will use mobile phone numbers to track users across Facebook and WhatsApp in order to present targeted ads across the services.
What would that mean for WhatsApp users? Well, for example, if you like a Facebook page for a particular band, you could see adverts for their latest album in your WhatsApp.
Facebook has previously talked about bringing adverts to its ephemeral Stories feature, which would play in amongst photos, videos and messages posted within a 24 hour period. Whether these latest plans to bring more advertisements – with increased targeted thanks to the data already gathered on users from their Facebook portfolio – come to fruition