Yorkshire Tea issues shocking response to Black Lives Matter comment – ‘Don't buy our tea’

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The popular tea company replied to a Tweet suggesting it did not endorse the demonstrations taking place globally in defence of the movement against racism. On Monday, one Twitter user wrote: “I’m dead chuffed that Yorkshire Tea hasn’t supported BLM.”

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Yorkshire Tea’s official account replied: “Please don’t buy our tea again.

“We’re taking some time to educate ourselves and plan proper action before we post. We stand against racism.

The brand then added the hashtag ”#BlackLivesMatter” to express their support.

The tweet received over 10,000 likes and 3,000 retweets within just a couple of hours.

Yorkshire Tea issues shocking response to Black Lives Matter comment – ‘Don't buy our tea’

Yorkshire Tea issues shocking response to Black Lives Matter comment (Image: Getty)

Former rugby union England international Brian Moore also replied to Yorkshire Tea’s tweet, simply writing: “Well done.”

However, some did not approve of the brand becoming involved in a political matter.

The protests over the last week were sparked by the death of George Floyd, an unarmed Black man, when a Minneapolis police officer pressed his knee onto Mr Floyd’s neck for a prolonged period of time.

Footage of Mr Floyd saying he could not breathe while being arrested was immediately shared across social media causing outrage worldwide.

READ MORE: China trade war: Donald Trump faces ‘biggest geopolitical challenge’

 

Yorkshire Tea issues shocking response to Black Lives Matter comment – ‘Don't buy our tea’

The brand added the hashtag ‘#BlackLivesMatter’ to express their support (Image: Getty)

Mr Floyd was a father to two daughters, one aged six and one aged 22.

Following his death and as protests started taking place across the US and globally, brands began to show their support for the movement.

Other companies have openly shown their support for Black Lives Matter including sportswear giants Adidas and Nike, with the latter destination $ 40 million towards black communities.

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Yorkshire Tea issues shocking response to Black Lives Matter comment – ‘Don't buy our tea’

The popular tea company replied to a Tweet suggesting it did not endorse the movement (Image: Getty)

Aurora James, the creative director and founder of Brother Vellies, urged fashion industry’s big firms to commit to purchasing 15 percent of their goods from Black-owned businesses.

“So many of your businesses are built on Black spending power,” Ms James wrote on Instagram.

“So many of your stores are set up in Black communities.

Yorkshire Tea issues shocking response to Black Lives Matter comment – ‘Don't buy our tea’

Protesters across the world have taken to the streets to demand justice (Image: Getty)

“So many of your sponsored posts are seen on Black feeds. This is the least you can do for us.

“We represent 15 percent of the population and we need to represent 15 percent of your shelf space.”

Further down in the publication, she writes: “So for all of the ‘what can we do to help?’ questions out there, this is my personal answer. #15PercentPledge.”


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