John Lewis and Partners owns Waitrose and has said that it would roll out mini stores in 50 or more of the supermarket’s shops.
The low-price Anyday range is another of the retailer’s ideas to appeal to more customers, especially younger families.
Items in the range include everything from face cloths to sofas, all spanning eight key areas of the home: bedroom, dining room, living room, kitchen, bathroom, nursery, home office and outdoor.
Other items include a pedal bin, a ribbed mug, a shower radio, a bed frame, a recycled cotton rug, and various lamps, including a tall floor lamp for just £30.
These products are all cheaper than John Lewis’ own brand equivalent items.
John Lewis will launch Anyday pop-up shops in ten of its stores, and the remaining branches will feature smaller designated areas for the range.
John Lewis has said that it will expand the range into new categories this autumn, adding a further 1,000 products.
Pippa Wicks, Executive Director of John Lewis & Partners, commented on the range: “It’s actually about saying ‘you can get our quality at even better value for money’.
“We want to encourage people to do more of the whole shop with us.”
The Executive Director went on to say: “We’re clear now postcode by postcode where the potential lies for where our customers are and how they shop.
“We’ve been spending a lot of time with other department stores and around the world – Mexico, Chile, Spain, Germany, US – and we’ve been talking about what they’re doing, what they’re learning.
“There’s been some helpful insight from those conversations, so we’re not just dreaming it up.”
Due to a rise in online shopping during the coronavirus pandemic, John Lewis faced its biggest crisis in the retailer’s 157-year history last year.
The chain experienced a whopping £517million in losses.