“This is for real and people have got to start taking notice and they must do what they have been asked and self-isolate, that’s the only way this is going to calm down.
“And I don’t understand all this buying of food it’s ridiculous, what’s the matter with people?
“There’s a lot of people out there who can’t even get to the shops. Age UK in Oldham are doing an amazing job.”
Before signing off, he let people know that his own spell of loneliness has urged him to help others in their time of need: “We have signed up and we are going to make phone calls to people who are totally isolated. So I will be ringing three or four people in the week to make sure they are OK,” he said, which left viewers at home gushing over his humility.
BBC Breakfast continues weekdays at 6am on BBC One.