Hotels: Investigation reveals eight of 10 UK hotel rooms cheaper if holidaymakers do this

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13 shares, 93 points
Hotels: Investigation reveals eight of 10 UK hotel rooms cheaper if holidaymakers do this 1

Hotel holidays are often more expensive when booked online rather than directly with the hotel, a Which? investigation has claimed. Online travel agents of the likes of or Expedia are popular ways to book holidays for many Britons. Such sites tend to compare the cost of hotel rooms across different websites.

Which?’s research found that it is usually more expensive to book a hotel room online than booking directly by phone or email.

This is due to “a combination of commission charged by OTAs like and Expedia on every booking made through their websites, and OTAs enforcing ‘rate-parity clauses’ in their contracts with hotels – clauses which prevent hotels from offering lower prices on their own websites than those listed on the OTAs’ websites.”

According to Which?, OTAs charge high levels of commission (typically between 15 and 25 per cent) on every booking.

They said that hotels – especially smaller properties like family-run B&Bs – cannot afford to absorb the cost and often have to pass on it to customers.


When Which? contacted and Expedia they allegedly denied to Which? that their commissions were driving up prices.

But the consumer site said that they “found that more often than not, hotels will be able to offer a better rate if they are contacted directly, either over the phone, via email, or in person, as rate-parity clauses only apply to prices offered online.”

A spokeswoman told “Properties choose whatever prices they want to list on, which they can do at will and free of charge.

“Then Booking works hard to advertise their property for them to customers all over the world.

“If Booking can indeed find them a customer, the property then (and only then) pays a small fee in exchange for the service.

“By contrast, if a hotel or small bed & breakfast in the countryside for example, were to advertise on TV in markets all over the world in order to find customers and generate business, it would likely be so expensive that the properties would need to charge even higher prices for their rooms in order to stay in business.

“Booking is a much more cost-effective platform for properties to advertise, allowing them to pay only when they generate actual business.” has also contacted Expedia for comment.

Rate-parity clauses have been banned in France, Italy and Austria for preventing competition.

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