Tag Archives: Nike

Xbox and Nike Launch Exclusive Space Jam: A New Legacy Bundle on Nike SNKRS App

After many months collaborating with Warner Bros. and Nike, Xbox is excited to officially unveil an exclusive “Space Jam: A New Legacy” feature film-inspired Xbox Wireless Controller and sneaker bundle. Launching in the Nike SNKRS app in North America on July 15, the bundle includes a Road Runner vs Wile E. Coyote Nike LeBron 18 Low and – for the first time ever on the Nike SNKRS app – an exclusive Road Runner vs Wile E. Coyote Xbox Wireless Controller. This special release duo features a design inspired by the classic and relentless Looney Tunes chase between the crafty Wile E. Coyote and the ever-elusive Road Runner.

Exclusive Space Jam: A New Legacy Bundle

Taking inspiration from Wile E, Road Runner and the LeBron 18 Lows, the Xbox design team set out to tell a deeper story and bring together the controller and sneakers in a scene representative of the classic Looney Tunes rivalry.

Nike Senior Designer of Footwear Jason Petrie brought to life each of the beloved Looney Tunes with the LeBron 18 Lows. The left shoe represents Wile E. in earth tones with a Nike logo that looks like an ACME contraption set to trap Road Runner, while the right shoe features Road Runner blue tones with a touch of yellow and a Nike logo enveloped in dust clouds.

Exclusive Space Jam: A New Legacy Bundle

The controller brings elements of each shoe together and is the aftermath of a Wile E. Coyote and Road Runner encounter. For the lucky ones that get the product collection, they’ll be able to see up-close the chaotic scene with dust clouds of the Road Runner settling as he speeds across the controller and the many cobbled contraptions of Wile E Coyote’s foiled attempts. The controller seamlessly blends the relationship between the shoes and characters, completing the story while living up to the unique expression of the LeBron 18 Lows.

We also made sure all details on the controller hinted to details on the LeBron 18 Lows. The Road Runner vs. Wile E. Coyote Xbox Wireless Controller has a textured grip and a hybrid D-pad—which perfectly integrates the iconic ACME logo. On the sides of the controller, fans will notice the memorable phrases of “Yeeow!” and “Beep! Beep!” highlighting the physical humor of the Wile E. and Road Runner.

Exclusive Space Jam: A New Legacy Bundle

To get fully immersed in the world of Looney Tunes, test the new Road Runner vs. Wile E. Coyote controller on Space Jam: A New Legacy – The Game, the official film-inspired arcade-style video game launching exclusively into Xbox Game Pass Ultimate Perks today and available free-to-play for all fans through the Microsoft Store on July 15. Xbox also recently announced three controllers inspired by the Tune Squad, Good Squad, and the Warner Bros. Serververse from “Space Jam: A New Legacy,” available for retail purchase on July 8 in North America. In the meantime, keep your eyes on the SNKRS app and stay tuned for the official bundle drop on July 15.

About “Space Jam: A New Legacy”

Welcome to the Jam! “Space Jam: A New Legacy” stars LeBron James and is from director Malcolm D. Lee and the innovative filmmaking team that includes Ryan Coogler and Maverick Carter. This transformational journey is a manic mashup of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.’s digitized champions on the court: a powered-up roster of professional basketball stars as you’ve never seen them before. It’s Tunes versus Goons in the highest-stakes challenge of his life, that will redefine LeBron’s bond with his son and shine a light on the power of being yourself. The ready-for-action Tunes destroy convention, supercharge their unique talents and surprise even “King” James by playing the game their own way.

James stars alongside Don Cheadle, Khris Davis, Sonequa Martin-Green, newcomer Cedric Joe, Jeff Bergman, Eric Bauza, and Zendaya. Lee directs from a screenplay by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Jesse Gordon and Celeste Ballard, story by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Terence Nance.  Based on Space Jam, written by Leo Benvenuti & Steve Rudnick and Timothy Harris & Herschel Weingrod. The film’s producers are Ryan Coogler, LeBron James, Maverick Carter and Duncan Henderson, and the executive producers are Sev Ohanian, Zinzi Coogler, Allison Abbate, Jesse Ehrman, Jamal Henderson, Spencer Beighley, Justin Lin, Terence Nance and Ivan Reitman.

Warner Bros. Pictures Presents a Proximity/The SpringHill Company Production, a Malcolm D. Lee Film, “Space Jam: A New Legacy.” The film will be distributed worldwide by Warner Bros. Pictures. It will be released in theaters nationwide on July 16, 2021 and will be available in the U.S. on HBO Max for 31 days from theatrical release.

For information on Space Jam: A New Legacy, visit https://www.spacejam.com/.

Author: Elliott Hsu, Xbox Principal Designer
This post originally appeared on Xbox Wire

Vanessa Bryant, Kobe Bryant estate end Nike partnership

Vanessa Bryant said in a statement that her hope “will always be to allow Kobe fans to get and wear his product.”

WASHINGTON — The partnership between Kobe Bryant and Nike has ended, the basketball legend’s wife said in a statement on Tuesday.
Vanessa Bryant said that the contract ended on April 13, 2021. Sources told ESPN that the Bryant estate had grown tired of Nike limiting products during his retirement and after his death.
Basketball star Kobe Bryant, his 13-year-old daughter Gianna, and seven others were killed in January 2020 during a helicopter crash in Calabasas.
“Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe,” Vanessa Bryant said in a statement on her Instagram story. “It seems fitting that more NBA players wear my husband’s product than any other signature shoe.”
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She said that his products sold out in seconds, which “says everything.” Vanessa Bryant added that her hope “will always be to allow Kobe fans to get and wear his product.”
CBS Sports said the partnership between Kobe Bryant and Nike was first signed in 2003 after his agreement with the clothing and shoe company Adidas ended. He signed a five-year post-retirement endorsement extension in April of 2016.
“I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy,” Vanessa Bryant’s statement said. “We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”
“Kobe Bryant was an important part of Nike’s deep connection to consumers,” Nike said in a statement, according to CBS Sports. “He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”
In December of 2019, before his death, ESPN said Kobe was exploring creating his own Mamba brand after his deal with Nike expired.
At this point, it’s unclear what the future holds for Nike Kobe sneakers, one of the longest-running sneaker lines in basketball, according to CBS Sports.

This article originally appeared on CBS8 – Sports

Honoring WWII heroes is RACIST? WNBA & Nike cancel jersey commemorating female army pilots because no black women were allowed

An effort by the WNBA’s Dallas Wings to honor women pilots who helped the US military during World War II has been canceled as offensive, after critics noted black people hadn’t been allowed to join the female flying force.

The Dallas team’s new ‘Rebel Edition’ jersey, which Nike introduced earlier this month as part of a collection of new Women’s National Basketball Association (WNBA) uniforms, was meant to pay tribute to the Women Airforce Service Pilots (WASPs). The WASPs helped the war effort amid a manpower shortage by testing and delivering planes for the Army Air Forces. However, Nike, the WNBA, and the Wings said on Friday that the jersey wouldn’t be worn by the team or marketed to their fans after all, because they had since learnt the WASP corps hadn’t accepted black pilots.
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The jersey “does not align with our shared values of diversity, equity, and inclusion,” said a joint statement given to Time magazine by the league, the team, and Nike. The Wings and Nike will now collaborate on a new ‘Rebel Edition’ jersey to replace the offending design.

The jersey featured a star logo inspired by the signature motif of the Curtiss P-40 Warhawk – a plane that was built in the Lone Star State and flown by WASP aviators. As the Wings noted before the controversy, the volunteer WASP members were “heroes,” as the first women to fly US military aircraft.

Nearly 1,100 women joined the WASP, and each had to pay her own way for flight time and licenses in order to qualify. Even during training in Sweetwater, Texas, they were obliged to pay for their room and board. Their service freed up male pilots to be sent overseas for combat missions. The women had expected to join the fighting themselves, until the controversial program was shut down in 1944, by which time 38 had died in accidents. Ex-President Jimmy Carter signed a bill in 1977 that finally gave them veteran status.
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The WASP force had some Asian and Hispanic members, as featured in a Teen Vogue article in 2017, but black people weren’t allowed to join. Then again, black male pilots were also blocked from flying for the US military until a special group called the Tuskegee Airmen was formed during World War II. They entered combat in 1943, and their successes helped lead to the desegregation of the military in 1948.

Journalist Jasmine Baker, a self-described “women’s sports culturalist,” was among those who called the WNBA’s attention to the new Dallas jersey’s alleged offensiveness. “Those of us who understand America’s history also understand how that impacted our armed forces,” she said. “I knew no one, especially in the Wings org, had done their homework about WASP.”

Baker complained on Friday night that, even after the jersey was canceled, the Wings hadn’t deleted a Facebook post promoting the new design. The team’s Facebook and Twitter messages unveiling the new jersey were removed as of Saturday morning, however.

There was a relatively recent time in America when honoring the WASP pilots for their heroics – despite racist Army policies they didn’t themselves set – was deemed both socially and politically acceptable. Indeed, then-President Barack Obama awarded the WASPs a Congressional Gold Medal in 2009.

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Saving their soles: After suing over ‘Satan Shoes’, here are 5 other times Nike was forced to defend its reputation

As a multinational sportswear giant that takes a stance on social issues, while also sponsoring athletes and politically-squabbling countries, Nike has often been embroiled in controversy and forced to defend its reputation.

The latest scandal threatening to bring its name into ill-repute involves Brooklyn-based streetwear company MSCHF, which has released a limited edition run of 666 pairs of Nike Air Max ‘97 sneakers dubbed ‘Satan Shoes’, whose air bubbles are filled with red ink and “one drop of human blood” and are adorned with diabolical symbols. 

Nike has stressed it has ABSOLUTELY NOTHING to do with the controversial footwear, and is taking MSCHF to court for potentially harming its reputation as well as copyright infringement. 
Also on rt.com Nike SUES Brooklyn company over ‘Satan Shoes’ in bid to salvage brand from critics
After the scramble to save their souls – or should be that ‘soles’ – here are five other occasions when Nike was forced to come out swinging.  

Pakistan Sweatshop Scandal

In 1996, Nike faced a backlash when Life magazine published a photo of a young boy sewing together its footballs in the Asian country. 

Its then chairman Phil Knight made a list of promises, including the minimum age to be raised to 18 for workers in shoe factories and 16 in their clothing factories. 

But an independent report in 2001, Still Waiting For Nike To Do It, found that workers were still doing excessive hours in high-pressure environments and failing to meet their children’s basic needs. 

“I think we’ve made significant strides, and I’m proud of what the company has done over the last three years,” Knight said at the time, as boycott movements raged.

“It may take a while longer, but I do think that it will be understood that Nike is a good citizen in all the countries that it operates in.”

Nike is accused of costing Brazil the 1998 World Cup

That they have still won the most World Cups of any nation is a source of immeasurable pride for Brazilians. 

But a then-fifth or sixth overall title slipped out of their reach at France ’98 when a headed brace by Zinedine Zidane handed the host nation the trophy. 

As the reigning Ballon d’Or holder, Ronaldo was on top of Planet Football. But a seizure meant he could not perform at his mercurial best. 

Edmundo would have been a better punt up front, yet instead Ronaldo was picked and it effectively meant Brazil played the French with 10 men while claims have also been made he was meant to mark Zidane. 

Gutted at being unable to retain the title, as seen in 1962 in the Pele era, conspiracy theories spread among the population in South American’s largest country that kit and Ronaldo sponsor Nike made him play.

At a congressional inquiry commission, R9 was forced to debunk them. “I only played after medical tests showed I was clinically and physically fit to do so. If the tests had showed otherwise, I would not have played,” he said. 

“The only thing Nike have asked of me is that I wear their boots.”

Colin Kaepernick takes a knee

San Francisco 49ers quarterback Colin Kaepernick first began making political statements on social media against police brutality, then started taking the knee during the American national anthem from the preseason through to the NFL 2016 regular season.

Supposedly blackballed by prospective teams as a consequence, once he and the 49ers parted ways, Nike stood by the ousted controversial figure and even had him star in an award-winning advertisement. 

Nike shares took a nosedive and products were burned in counter-protests by patriots and Trump supporters.

The company tried to release a Betsy Ross-flag pair of Air Max 1 Quick Strike Fourth of July to make amends, but Kaepernick also kicked a stink by declaring he associated the symbol with slavery.

With Kaepernick now retired to focus on activism, the row has died down. But with race relations more strained than ever in the US, and the Black Lives Matter movement still going, it could flare up at any moment once more. 
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Nike boots prohibited for Iran players at Russia World Cup

Again at FIFA’s flagship international football tournament, Iran’s players were barred from wearing boots in Russia. 

The action came as part of US sanctions on the Middle Eastern Country, with Nike fearful of hefty fines if it didn’t toe the line on Donald Trump’s watch. 
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“US sanctions mean that, as a US company, Nike cannot supply shoes to players in the Iranian national team at this time,” it said in an EPSN-published statement.

“Sanctions applicable to Nike have been in place for many years and are enforceable by law.”

The furor caused outrage among Iranians, who launched the No to Nike boycott movement as a response. 

Nike shuts down scandal-hit Oregon Project

Born in the US west coast city in 1964, Nike once ran the Oregon Project for elite long distance running but was forced to shut it down when a doping scandal involving head coach Alberto Salazar came to light.

“Nike has always tried to put the athlete and their needs at the front of all of our decisions,” began a statement, when Salazar was handed a four-year ban.

Though pointing out that there had been no discovery PEDs were used, it continued that “this situation including uninformed innuendo and unsubstantiated assertions has become an unfair burden for current OP athletes. That is exactly counter to the purpose of the team.

“We have therefore made the decision to wind down the Oregon Project to allow the athletes to focus on their training and competition needs. We will help all of our athletes in this transition as they choose the coaching set up that is right for them.”
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Nike denies involvement with Lil Nas X viral debut of 'Satan Shoes' containing human blood, serves lawsuit

According to a release, the shoes are called “Satan Shoes” and only 666 pairs were available for purchase on Monday.

ATLANTA — Atlanta’s very own Lil Nas X went viral this weekend after the debut of his new music video and exclusive sneaker design that left the virtual shelves reportedly in under a minute. Shoe giant Nike is denying any ties and serving out a lawsuit.
The “Old Town Road” artist released his visual to his latest single, “Montero (Call Me By Your Name) on Friday. The video now has more than 32 million views. The images prompted huge discussions surrounding the lives of LGBTQIA+ people and the inaugural display of sexuality from such a huge openly-gay star.
The release of the music video also coincided with a custom shoe collaboration with a streetwear company known as MSCHF, NBC News reported. The $ 1,018 shoe went viral for its Satan-inspired theme. The company is known for creating controversial and viral products.
According to a release, the shoes are called “Satan Shoes” and only 666 pairs were available for purchase on Monday. NBC reported that the controversial shoes were modified Nike Air Max 97s decorated with a pentagram pendant and a reference to Luke 10:18, a Bible verse about Satan’s fall from heaven. 
Each pair also contained a drop of human blood in the sole, the MSCHF team told NBC News Sunday.
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The video drew a huge amount of support and questions from various social media sites on Friday for its intimate portrayal of Lil Nas X’s interpreted experiences through his sexuality. Through it all, Lil Nas X made one thing clear to fans and critics.
“I am not gonna spend my entire career trying to cater to your children. That is your job,” he wrote on Twitter.
However, the shoe drew major backlash for Nike and the rapper. 
Nike quickly denied any relationship with the “Satan Shoe.” 
“We do not have a relationship with Little Nas X or MSCHF,” Nike said in a statement. “Nike did not design or release these shoes and we do not endorse them.”
On Monday, Nike filed a federal trademark infringement lawsuit against MSCHF. Lil Nas X was not named as a defendant, according to NBC News.
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On Monday, Lil Nas X reposted a message from XXL Magazine on Instagram insinuating the shoes sold out in under one minute.
The rapper, known for his “trolling” abilities and witty clap backs, posted what was posed as an apology video, but it was anything but.